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Thursday, 25 February 2016

Aiming at film induced tourism promotion

The apex trade body of Indian film industry, Film Federation of India (FFI), has announced the fourth edition of its annual film tourism convention, IIFTC Locations Show 2016. According to a study conducted by Mercury Integrated Marketing Services, each year more than 200 Indian film are shot abroad in over 50 countries around the world. IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India. IIFTC Locations Show2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka, Thailand to name a few.Mr. SupranSen, Secretary General, Film Federation of Indiasaid, “Our filmmakers are constantly looking for new & exotic destinations to shoot. At IIFTC Locations Show, Film Federation of India will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states” According to Harshad Bhagwat, Director, IIFTC, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create a conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion”

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