The apex
trade body of Indian film industry, Film Federation of India (FFI), has
announced the fourth edition of its annual film tourism convention, IIFTC
Locations Show 2016. According to a study
conducted by Mercury Integrated Marketing Services, each year more
than 200 Indian film are shot abroad in over 50 countries around the world. IIFTC
Locations Show promises to be a grand affair with participation from various
Asian, African and European countries vying to garner a larger slice of this
ever increasingly foreign shoots market in India. IIFTC Locations Show2016 will
see participation from some exotic countries such as Kenya, Namibia, South
Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka, Thailand to name a
few.Mr. SupranSen, Secretary General,
Film Federation of Indiasaid, “Our filmmakers are
constantly looking for new & exotic destinations to shoot. At IIFTC
Locations Show, Film Federation of India will gather the most prodigious Indian
film makers and studios under one roof to meet the visiting delegations of
tourism and cultural ministries from various countries and states” According
to Harshad Bhagwat, Director, IIFTC,
“Films have been one of the most vital motivations for putting a destination on
a travel itinerary. Films provide many positive impacts for the destination in
terms of economic and cultural value, brand awareness and positive image
building. With IIFTC, we aim to create a conducive environment for Locations
Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion”

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