Iceberg Foods taps nostalgia with launch of Vimto

Chennai, May 05, 2016: Popular during the British era in India, Vimto will once again be available for Indian consumers. Iconic global brand “Vimto” is set to make a comeback, rekindling nostalgic memories of a unique beverage that once reigned the Indian market. Unveiled at a press conference here in Chennai, Vimto will be available in Tamil Nadu and will subsequently be available in other parts of the country.Vimto, which originally debuted in 1920 in India, is back with a bang with the help of Iceberg Foods Ltd. Manufacturer Nichols Plc in UK has licensed Iceberg Foods to manufacture and market the once popular “Vimto” in India. Available in 300 ml, 600 ml and 2,000 ml pet bottles, Vimto is a unique combination of Raspberry and Blackcurrant flavors - with a secret blend of 25 herbs and spices - which is hugely popular in Europe, Middle East and Africa.Commenting on the launch of Vimto, Mr. Kishore Agarwal. MD, Iceberg Foods Ltd said, “This is a proud moment for us and we are glad to be associated with this nostalgic product. Marnie Millard, CEO of Nichols plc, parent company of Vimto International, says: “We are thrilled to be launching Vimto in India and are looking forward to working with Iceberg Foods to bring our range of soft drinks to local consumers and businesses.