GFM Retail Pvt. Ltd. launches a new brand, TENDERCUTS

19th January, 2017, Chennai: Chennai gets a new venture to deliver meat at home. TenderCuts - a tech-driven omni-channel meat Company that offers the finest selection of chicken, seafood, mutton and exotic meats that can be delivered across the city or purchased online or through the phone. Marking the launch of the brand, TenderCuts also announced the appointment of Chef Damu as its brand ambassador, in the presence of Dr. V. Pasupathy, M.D, food safety auditing firm, Parikshan. He is a lead expert in FSSAI - Food Safety and Standards Authority of India. TenderCuts is a tech-driven start-up that was established in early 2016 by Nishanth Chandran, with a mission to provide fresh antibiotic and hormone free meat; by establishing direct partnerships with local farming and fishing communities and strong backward linkages to ensure that the meat travels the shortest distance to reach the end consumer, guaranteeing absolute freshness. At the grand unveiling of the brand logo, Nishanth Chandran, CEO, TenderCuts said: “We are pleased to announce the launch of TenderCuts, under the mother brand of GFM Retail Pvt. Ltd. Our endeavor is to change the way people buy and consume meat in India by providing them with fresh, hygienic antibiotic and hormone free meat at their doorstep. Speaking at the launch of TenderCuts, Chef Damu said: “It is a privilege to be associated with a brand like TenderCuts that insists on procuring high quality hygienic meat for their customers. Having been in the culinary industry for over 15 years, it is remarkable to observe how TenderCuts has revolutionized fresh-cut meat through technologically advanced systems and lofty quality standards; with the goal to make hygienic meat available in every household.”TenderCuts is setting new bench-marks in the fresh-cuts meats industry, with its first-of-its-kind facility supported by robust inventory management systems, warehousing, storing and distribution