Created, Developed and Managed by ELWYN Cell: 9940033454, 9444791347

Any interesting news, event and photos, send to fieldmaster2000@gmail.com for posting in Chennai City This Week

Monday, 18 April 2016

Cricketers bat for no more pimples

Himalaya Men, the men’s care brand of Himalaya Herbals, one of India’s leading herbal health and personal care company, revealed itself to be the brand behind the mystery of the “Pimple?” campaign, featuring the star-studded line of cricketers from the Royal Challengers Bangalore IPL team - ViratKohli, Shane Watson, Stuart Binny and Sarfaraz Khan! The campaign started with a week-long teaser and concluded with the big reveal. The 20 -second teaser that went on air last week aimed at creating curiosity around the word ‘Pimple?’ written on RCB caps. It showed Sarfaraz in the RCB locker room looking puzzled and peeved with the word ‘Pimple?’ written on the cap, given to them as part of their new jersey.
As he tries to scratch the word from the cap, Shane Watson and Stuart Binny look on amused, and we hear the VO, “Itnaaasannahihai Pimple kohatana”; ViratKohli then peeks in and says, “Itnamushkilbhinahin”. Pimple prevention is a space Himalaya owns in the face wash segment and we had to conceptualize a really strong communication to ensure we resonate with our target audience. Sports was a natural choice for us to associate with because sportsmen today are not just about performance, fitness and wellness, but also grooming and confidence”, says Rajesh Krishnamurthy, Business Head-Consumer Product Division, The Himalaya Drug Company. Ashwani Gandhi, Category Manager, Himalaya Men said, “What a campaign it’s been! It has raced ahead of all our expectations! Ashwani adds, “Pimple prevention is a space Himalaya owns in the face wash segment and we had to conceptualize a really strong communication to make our mark with our new pimple clearing variant for men. Sports was a natural choice for us to associate with because sportsmen are not just about performance, fitness and wellness, but also grooming and confidence. The Himalaya Men’s Pimple Clear Neem Face Wash is available in 50 ml and 100 ml packs priced at 75 INR and 140 INR respectively. Apart from this, Himalaya men’s face wash portfolio also includes Intense Oil Clear Lemon Face Wash and Power Glow Licorice Face Wash. It is available across national retail outlets and also at http://www.himalayastore.com/





No comments:

Post a Comment