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Tuesday, 5 April 2016

Empowering Grocers the BEWO way

Chennai, 5th April 2016 : Chennai-based BeWo Technologies announced formal launch of their IT-enabled, retail service delivery and support system (BeWo Genie POS) to help the unorganized retail trade come on par with organized trade. The system has already been introduced to FMCG majors to enormous interest. BeWo was originally incubated by Qualcomm (San Diego, California) has evoked enthusiastic response among prospective investors, some of them from established business families and investing in their individual capacities. India is one of the fastest growing retail markets in the world comprising Modern aTrade (Organized sector) & General Trade (Unorganized sector).
There are over 15 million Kirana stores (General Trade) many of them experiencing drastic decline in their revenues while the organized retail in India witnessed a growth of 19-20 per cent in recent times.Though unorganized players accounted for 92 per cent of the market during 2015, the organized Indian retail market is in its nascent stage which is expected to account for 24 per cent of the overall retail market by 2020.The goal is to empower over 8 million targeted kirana retail stores across India, BeWo has launched an innovative and first of its kind IT enabled eco-system. BeWo Genie offers participating retailers and grocers, a comprehensive solution to efficiently manage their business and potentially higher sales and revenue. In addition to the innovative In-Store Advertising, FMCGs can also perform more effective last-mile marketing activities and promotions. Retailer transaction billing data are made available to the partners, who find this critical, and unavailable from any other source. A compelling element is the immediacy of altering customer decisions at the point of sale. The eco-system partners have included several regional, national and global FMCG players. Android PoS including integrated printer, barcode scanner, 3G and UPS.The key advantages are namely, comprehensive PoS Application including billing, inventory and promotions, cloud-based dashboard for account management and controls, in-Store Advertising and dynamic advertising channel, low cost of ownership and increased brand value and sale.

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