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Thursday, 28 April 2016

Virat Kohli bats for Colgate Super Flexi toothbrush

Colgate-Palmolive (India) Ltd, the market leader in oral care announced Virat Kohli, India’s T20 cricket captainas the new ambassador of Colgate Super Flexi toothbrush. Colgate Super Flexi Toothbrush is knownfor its flexible neck, which enables it to clean hard to reach corners of the mouth. The New Super Flexi Television commercial illustrates the similarity between Virat’s flexible batting strokes with Colgate Super Flexi’s flexibility thus building a strong brand connect.Eric Jumbert, VP Marketingsays, “Colgate Super Flexi toothbrush is the bestselling and most widely distributed toothbrush* in India. With its Flexible neck and tongue cleaner Colgate Super Flexi toothbrush provides a superior cleaning experience for consumers. Virat Kohli is one of the top cricketers in the world and is known for his winning, flexible cricketing strokes. Hence he struck us as a perfect match to be Colgate Super Flexi's new brand ambassador. Virat Kohli,India’s T20 Captain says, “It isgreatto be associated with a brand like Colgate. I have grown up using and experiencing the goodness of Colgate products ever since. My role as a cricketer demands me to be flexible and ready for action round the clock just like Colgate Super Flexi toothbrush, which with its flexible neck and tongue cleaner cleans hard to reach corners for enhanced mouth cleaning. The new TVC aims to educate consumers on smart and healthy cleaning.

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